Strategic designer with fifteen years of experience turning ambiguity into action through services, operating models, and capability building. Experience spans banking, aviation, retail, insurance, education, and the public sector, across organizational contexts and international institutions in Europe and Latin America.
Over the last two years, my practice has become AI-native. I design AI adoption programs, translate strategic-design methodologies into AI-enabled systems, and build the workflows that support them: agents, reusable skills, structured context, and human-in-the-loop automation.
I'm currently embedded with Iberia's Innovation team, bringing that same combination of stakeholder alignment across business, technology, and leadership, and hands-on AI design, to a live, large-scale organization.
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Capabilities
Working at the point where complexity becomes direction. From service blueprints and strategic narratives to operating models and organizational frameworks. Comfortable working with senior leadership and C-level stakeholders to align intent with execution.
Designing AI adoption programs and translating strategic-design methodologies into AI-enabled systems. Building the workflows that support them: agents, reusable skills, structured context, and human-in-the-loop automation.
Building and leading design practices from the ground up. Experience managing cross-functional teams, defining design principles, establishing DesignOps structures, and creating the conditions for teams to do their best work consistently.
Defining how teams operate at scale — governance, OKR frameworks, rituals, and capability building programs. Experience structuring large design disciplines and connecting team activities to measurable business outcomes.
Translating emerging signals into strategic scenarios teams can act on. Building foresight capabilities inside organizations and turning uncertainty into something concrete enough to steer by.
Shaping products, services, and ecosystems from early opportunity through validation and execution. Across financial services, aviation, and public sector — from diffuse briefs to structured, testable concepts.
Supporting designers, strategists, and founders through critical decisions, methodology, and career development. Experience mentoring at IE University, Fledge Accelerator, and across independent practice.
Curriculum
Contact
Open to strategic design leadership, AI deployment strategy, and agent strategist roles, as well as advisory and consulting work. Always open to chat with other passionate professionals!