Strategy breaks down between vision and execution.The space in between is where I work.

Hi, I'm Jose!
Strategic designer focused on translating intent into operation through organizational design, capability building, and innovation. Fifteen years of experience working alongside cross-industry leading companies, consultancies and public institutions. Based in Madrid.

Clients and Institutions I've Worked With

BBVA Ibercaja Iberia Nationale Nederlanden Aegon Hiscox IED Madrid IE University VML The Cocktail AWWG Interamerican Development Bank AECID PromPerú Ministerio de Producción Ministerio de Comercio Exterior y Turismo Patronato Pikimachay Santander Ballotta

Approach and Practice

Design Practice

"...searching for harmony between two intangibles: a form which we have not yet designed and a context which we cannot properly describe."

Christopher Alexander

My practice spans a broad range of design specialties.

Strategy Operations Business Organizational Product Service Experience Industrial Space & Environment Transport Foresight

Approach

"The best for the most for the least."

Charles Eames

The lenses I bring to every project, regardless of discipline.

Systemic Human-Centered Planet-Centric Innovation-Led Rigorous Critical Experimental Anticipatory

Experience

"More and more with less and less until eventually you can do everything with nothing."

Buckminster Fuller

Industries and working models I've operated across.

Banking & Finance Aviation Insurance Education Transport Public Sector

Embedded in organizations Consulting firms Independent practice NGOs & public institutions